The Indian market is extremely diverse, which made the UX/UI design project particularly exciting.
The biggest Challenge: to simplify the time-consuming SIM card transaction, which included many government requirements - in Jio stores.
A comprehensive Market research in Indian stores, helped us develop a customer journey, which linked the app, customers, sellers and cash register management.
The customer journey, which covers every step, as well as the Paint Points and possibilities documented, was enthusiastically received by the customer. This journey was the basis for our Wireframes which we developed in the next step.
India is not Europe: While minimalistic design dominates in Germany, India thrives on strong colors, strong contrasts and a whiff of Bollywood.
The challenge to combine vivid aesthetics with clear, intuitive navigation spanning several areas.
Together as a team, we developed a uniform design language that perfectly combines cultural authenticity and usability and put our wireframes accordingly in a Design prototypes um.
That is only possible in India - and that's how the product team came up with the idea, which ended up right on our table. Parallel to the Jio launch, we developed the device brand LYF, which came onto the market at the same time.
In a short period of time, my team and I created dozens of Design directionsWhich part was worked out and discarded again. In the end, the idea of elements prevailed.
The focus was initially on smartphones with an integrated Jio experience.
Our tasks included the Brand image, digital presence and onboarding experience after turning on the smartphone for the first time.
