The balloon app grew quickly, new offerings such as courses, prevention programs, podcasts, exercises and ideas continuously enriched the offering. The original structure could not represent this.
I analyzed documented pain points and user tests and developed a Wireframe concept and refined it in collaboration with designers, product owners, and developers.
The new concept was gradually rolled out in several releases in order to slowly pick up existing customers.
The new concepts received highly positive feedback in user testings.
I completely reimagined the existing, rather monotonous content presentation without changing the brand identity.
The new, partially two-column layout makes content easier to scan and was very positively received in user testing.
Visually distinctive details allow users to immediately recognize previously listened content and favorites.
After the launch, there were additional projects, such as the redesigned “My Balloon” tab, an offline mode, further refinements in the app, and adjustments to the product website.
As well as migratimg all layouts from Sketch to Figma, including setting up new design systems.
All new features received positive feedback in the frequently conducted user tests, and through the gradual rollout of updates, the app remained familiar and intuitive for existing users.
